The spot: A woman walks through the supermarket doing the weekly shopping. Everyone she encounters asks about the sling, and she provides different, varying excuses: rollerblading, hang gliding, mountain biking. Finally, she meets another woman with an identical sling. After a knowing glance, they are able to exchange with each other the truth of their matching injuries: hard water stains.
I honestly do not believe this commercial conjured up thoughts of battered women hiding their injuries caused by abusive spouses behind flimsy excuses on purpose, if only because she never sheepishly claims to have "fallen down some stairs" (which is, as we all know, the cliched excuse given by every battered woman in every Lifetime movie ever made).
Still, the Suze and I both independently came to the same conclusion when we saw this commercial over the weekend. And there is still the small matter of what REALLY caused the broken arm: the over exertion due to scrubbing away at lime stains, or the beating that ensued when hubby was dissatisfied with the results? Either way, better get some Lime Away, woman!
