If you haven't seen this guy yet, you will. But I'm guessing his grinning face and intense, creepy love for State Farm have been all over your television already. In this spot, you follow him into a coffee shop while he tells you about the greatness of State Farm, oblivious to the harried waitstaff all around him. Also, Stanley from The Office is there for some reason (check the five second mark).
In another one, he stands on a busy street next to a State Farm agent who is ready to tell you about the services they offer, if this guy would shut is goddamn mouth for two seconds and let her talk. Such devotion does State Farm's insurance inspire in this guy! He can't hold it in, but must spew his words all over you, the potential customer.
Consider the following:
The appeal to trust, family, friends.
The strength of numbers: 40 million! There are 40 million of us! Join us... Join us...
And, to top it off, this guy looks uncannily like noted cult enthusiast Tom Cruise.
I don't know what you are selling, exactly, State Farm, but the unbridled enthusiasm of your spokesman makes me think that I desperately do not want it.