I am only going to mention briefly how embarrassing this series of ads must be for Nike now that Lebron failed to come through with his part in the inevitable pairing of the present (Kobe) and future (Lebron) superstars of the NBA. That, ultimately, is not my interest in these ads, particularly this most recent one. I am more fascinated by the depiction of puppet Kobe and Lebron's life together.
Take the ad above, and remove Lil Desmond from the picture. Lebron and Kobe play video games together, work out together, hang out shirtless by the pool together, and enjoy lunch in a cozy nook somewhere in the apartment together. Is this how a couple of roommates spend their time? Or are they, you know... "roommates?"
I have anticipated this reaction: Jesse, is there any advertisement in
which you don't see homosexuality? Hey, I'm just calling them like I see them. And what I see is a couple of presumably male puppets living together, sharing every waking moment.
Once you see it, you can't unsee it.
This ad is now Kobe dealing with his lover Lebron while he tweaks out on crystal meth.
This ad features clips of Kobe (aka the Black Mamba,
the gayest nickname of all time) over a thumping dance beat you would hear in a gay dance club. And you know
this ended with puppet Kobe and Lebron collapsing into each others arms for some rough, sweaty, gay puppet sex.