McCain's people MUST have known about Stephen Colbert's "Make McCain Exciting Challenge." In case you didn't: McCain gave a speech in front of a green screen earlier in the campaign. Colbert grabbed the footage, threw it online, and let Colbert Nation have their way with it. Well, have their way they did.
McCain's people must think that, by getting his face onto The Colbert Report, he will benefit from the Colbert bump. He wouldn't be the first one.
The Colbert bump is very, very real. Mike Huckabee rode that bump, after a series of appearances on the Report, all the way to brief front-runner status early in the campaign.
(Holy Jesus, he's in front of a blue screen now. Does he know that they can use those too?)
In just a few years, Colbert has gone from second (or third) banana on The Daily Show to one of the most influential people in the world. Don't believe me? Well, don't take my word for it.From Vanity Fair:
"There's no denying the growing stature of
his 30-minute faux evening talk show. This year he asked Hillary
Clinton for audio/video-technician tips, and queried Michelle Obama on how "hope" and "change" fit into the Obama household discussions (as in "I hope that you will change
the cat litter"). According to one study, the "Colbert Bump"--originally
a self-deprecating gag--actually exists. After Democrats appeared on The Colbert Report,
they saw a fund-raising jump of 44 percent the following month. Even
Republican Mike Huckabee tripled his approval numbers when he went on
the show."
Influential, intelligent, quick-witted, and oh so good looking. What's not to love? Oops - I think I've got a little Colbert bump of my own. If you know what I mean.
