The spot: A man is jostled on a crowded city bus. Another man peddles his bicycle in a suit through the driving rain, wiping the dampness out of his eyes and swerving to and fro. A third man, strapped into a helmet, navigates a Segway - a Segway! - through a crowded street. "Many people are trying to do their part," intones the announcer. Then, we see an old station wagon chugging up a mountain road, with a gleaming white car speeding along up behind it. As the white beast tears past the wagon, we get a push in on the wagon's bumper sticker: "Powered by Vegetable Oil." The announcer tells us, "Some just have more fun doing it," as the powerful Audi races by. On screen text informs us that this is the new Audi A3 TDI, which gets 42 mpg and produces 30% fewer emissions. Cut to a screen with the text, "Diesel: its no longer a dirty word. TDI Clean Diesel."
